In the early 1980s, Hoyt Richards was on track to become the world’s first male supermodel. He worked campaigns for Ralph Lauren, Versace, Cartier, Burberry, and Valentino all while being part of a cult that would consume 2 decades of his life.
On a Nantucket beach in 1978, 16-year-old Richards met Frederick von Mierers: older, charismatic, and full of Eastern philosophy, astrology, and talk of the universe’s hidden architecture. Von Mierers victims would later say he could make you feel special, seen… and he pulled attractive, vulnerable people into his orbit.
His cult was called Eternal Values, and von Mierers claimed he was an alien “walk-in” spirit, reincarnated from the giant star Arcturus, sent to Earth to prepare a chosen few for the apocalypse he predicted would arrive in 1999. Those who followed him completely, he promised, would be saved by a UFO. The rules were strict: restrictive vegetarian diets, mandatory tanning sessions, total celibacy, and absolute financial surrender. Members slept on futons on the floor, communally, regardless of what they earned outside. Anyone who challenged him faced “slamming sessions” which were group rituals where von Mierers and loyal members screamed insults and tore the dissenter apart psychologically until they submitted.
He sold gems, readings, and stole his followers salaries. Von Mierers died on February 4, 1990, from AIDS-related complications, at his North Carolina compound. He was 43. His followers didn’t know he had the disease until after his autopsy a final betrayal for a man who preached celibacy. A Vanity Fair exposé on his gem fraud appeared the same month he died, too late to prosecute him.
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